1st Page Results with SEO Insurance
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Quantum Web Solutions understand that website goals can differ from business to business. We have created an SEO insurance policy in order to state our belief that we can improve the search engine rankings, traffic conversions and overall exposure of your website. We have tried to make Quantum SEO insurance a flexible solution, so you can find an option which best suits your business.
SEO Insurance - 1st page results or your money backUnlike many others in the SEO industry, we take a very unique approach: 1. You choose the specific key-phrase(s). 2. We will provide you with a bespoke and fully underwritten 1st page insurance policy. 3. If we do not achieve the results within the agreed timeline, you get your money back.
When insuring a car, you expect to pay a higher premium for a Ferrari F40 than you would a Ford Focus, and the same applies for keywords. For this reason, prior to agreeing the price and timeframe to obtain 1st Page Results on Google for any specific keyword or phrase, your details will be passed to our SEO team for full assessment, allowing us to provide you with advice, pricing and timescales. Keywords are a fundamental element of website optimisation and it is important that a substantial amount of keyword research is undertaken. When optimising your website content, naturally you will want to target the big keywords and phrases relating to your industry. We can help you with this; however, competing for these keywords may not be effective and it can also be incredibly expensive due to the level of competition.
SEO Insurance - Targeting Your MarketQuantum Web Solutions will not insure industry related keywords that are considered "vanity phrases." Vanity phrases are words that people would like to achieve high rankings for, but in reality they are not what your audience will use to find your website. For example, Mrs Smith runs a small digital marketing company in a Surrey market town. She would like to be on the 1st Page of Google for the keyword "marketing," which has 432,000,000 competing websites on Google. The question is: would a person who is searching the term "marketing" find your website relevant to their needs? This user could be someone who is researching the various types of marketing, or someone who is looking for the latest marketing news, or even someone who is looking for a job in marketing. Would they necessarily be looking for a digital marketing firm in Surrey? Answer: highly unlikely. For Mrs Smith, not only would a 1st Page position for "marketing" be unobtainable, it would also be a fairly pointless exercise. By targeting the key phrase "Digital Marketing Surrey," Mrs Smith is not only enjoying a higher volume of relevant traffic, she is also providing her audience with what they need. Vanity phrases are becoming redundant, and the search engine landscape has changed so dramatically that these phrases are not just unattainable but also ineffective for SEO. Through full keyword research, we can find out what your potential customers are searching for. The more competitive the keyword, the longer it will take to deliver organic rankings. However, for less competitive phrases we can deliver high quality relevant traffic to your website in a much shorter timeframe. The Quantum SEO Insurance aim is to provide a customer with relevant website traffic that generates a return. We will make sure that by using the correct key phrases your website will rank higher in the search engines to attract appropriate traffic. Then when the searcher lands on your website they find the content useful, and can move closer to finishing their task. By helping the users reach their goal you can move closer to yours!
1st Page Insurance Summary
SEO Insurance - Using Key-phrases CorrectlyEven if your site is relatively well known, going after some of the presumed ‘big' keywords can potentially be somewhat self-defeating in terms of the value delivered. Keyword targeting is essential to pull in effective traffic to your website. Within this section we provide insight and tools to help you gain success To pull in effective traffic, you must target your online business towards a keyword that is an extension of the brand. For example, ranking simply under the term "eBay" is unlikely to result in much traffic, predominantly due to the fact that users submitting this type of search looking for that particular brand exactly, and nothing else. However, if your website lists tips on how to buy or sell on eBay for example, those kinds of keywords might pull in a much higher click-through rate for you. A good source of information on traffic levels and competition for a specific keyword is Google's Adwords Keyword Tool. Although the information it holds is not completely accurate, if it is combined with the other information in this document, it can provide you with a basic indication of the traffic you can expect from a 1st page result. If you would like a more accurate representation, please contact us directly.
Standard SEO Insurance for Quantum Premium WebsitesOption 1 - 20% of Your Pages This insurance policy is ideal for information based websites, as it will cover 20% of all relevant information pages on your website that have been setup for over 4 months. These are likely to include your homepage and main services pages, ensuring that the majority of your traffic is directed to your highest prioritised web pages. Option 2 - 20% of Your Products Ecommerce websites are where SEO plays a very important role in business revenue. The smallest of tweaks can produce a huge uplift in website traffic and in turn more sales. In this scenario, you will want to have as any of your website products as possible on page 1. We will insure that a minimum of 20% of your products are on the first page of Google. Option 3 - 5 Key Phrases of Your Choice Comprised of 5 Words This is great if you need to target several less competitive key phrases. Long-tail keywords tend to attract more traffic, as competitors often fail to capitalise on targeting long phrases. The top 1,000 most searched keywords only account for 10.6% of all internet searches, meaning there is a mass of phrases that companies are not targeting. You will need to choose your key phrases before your website is fully launched, as some key phrases can take time to acquire. PLEASE NOTE: All key phrases will need to be mutually agreed with a Quantum SEO Specialist Option 4 - 3 Key Phrases of Your Choice Comprised of 4 Words If you need to target 3 specific key phrases, which stand against quite a bit of competition, then this option is for you. Any SEO campaign that ignores long tail keywords is one that ignores nearly 90% of a website's potential traffic. Once again, you will need to choose your key phrases prior to getting your website live. PLEASE NOTE: All key phrases will need to be mutually agreed with a Quantum SEO Specialist Option 5 - Your Business Service in Your Local Town or County The obvious choice for business services! A number of businesses fail every year because they are unable to reach a large enough segment of their local community. We will insure that you are on the first page of Google for you business service, in your local area. If you're an electrician, a plumber, run a garage, or any other service for your local area, then this insurance policy is a valuable asset.
1st Page Insurance - The BackgroundAchieving 1st Page Results on search engines is promised by many, but delivered by few. Our approach is based upon our proven technology and methods, using on-site page viewable optimisation, incorporating high quality targeted programming code and external optimisation through all available resources. Marrying it together to provide an unrivalled advantage for our clients over our competitors. The Quantum approach has been proven to work on over 1,000 UK websites, working on the principles of having strong foundations with a structured output that is favourable to the likes of Google and Co. Quantum is very insistent on not having misleading or ambiguous terminologies and unnecessarily harsh terms and conditions that are not fair to our clients, and as such we prefer to offer a very clear and transparent service. At Quantum, we take an approach of honesty and complete transparency, informing you of exactly what we are capable of, and pricing it fairly. |
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