Keyword Targeting

Keyword research is probably the most crucial, constructive, and high return activities when marketing your website online.

When unearthing your market's key-phrase demand, you not only learn which terms and phrases to target with Search Optimisation, but also learn more about your customers as a whole.

This knowledge is very precious indeed, as with keyword research you can predict shifts in demand, respond to changing market conditions, producing the products, services, and content that web searchers are seeking.

Keyword Targeting - Free Online Tools

Every key-phrase that is typed into an engine is recorded in one way or another, and as a result, there are many keyword research tools. There are a few good sources gather information on traffic volume, key-phrase alternatives and competitions for a specific phrase, and although the information they hold is not always completely accurate, it can provide you with a basic indication of the traffic you can expect from a 1st page result.

Google Adwords Keyword tool provides reasonably accurate keyphrase traffic based upon inputs within Google averaged over a 12 month period.

Keyword Eye is a visual keyword research tool to assist the key-phrase targeting. Simply enter a keyword or URL & the tool will return keyword ideas in a cloud format

Wordtracker provides a tool which works off the main search engine, and provides up to 100 alternate suggestions, however the figures produced are not very accurate.

These tools cannot show us directly how valuable or important it might be to have a 1st page result for and receive traffic from those searches. To understand the value of a keyword, we need to understand the nature of your business.

Keyword Targeting - Target Your Market

To pull in effective traffic, you must target your online business towards a keyword that is an extension of the brand. For example, ranking simply under the term "eBay" is unlikely to result in much traffic, predominantly due to the fact that users submitting this type of search looking for that particular brand exactly, and nothing else. However, if your website lists tips on how to buy or sell on eBay for example, those kinds of keywords might pull in a much higher click-through rate for you.

Keyword Targeting - Are you doing it right?

Is the keyword relevant to the content of your website? Will people searching for the phrase and find your site through find the likely answer to their implied question(s)? Will this traffic result in financial rewards directly or indirectly? If the answer to all of these questions is a clear "Yes!" then contact us now and we will deliver that phrase to the 1st page of Google, or pay you the full some back!

We insure any on any search engine within a deadline agreed by both parties in advance, however for this to be effective and bring in business for you, you should focus first on keyword targeting...