Link Building Campaigns

Link Building Campaigns - what are they?

The amount of links that your website is able to secure is one of the most important factors in the search engines' determination of your site's rank for a search term. Having links to your website from authoritative resources on the Internet helps you rank higher in search engines since these links are an indication that your website is trustworthy and contains good content.

We can manually submit your website to up to 9,000 handpicked SEO friendly, non-reciprocal web directories, high traffic social bookmark sites and popular web forums. We can also create and submit articles and provide quality theme based one way links. All of our directory submissions and forum posts are made manually by experienced editors, meaning that there is no automation involved.

Link Building Campaign Preparation

Any link building campaign needs a certain amount of preparation work done before it can take off. That's why we strongly suggest one of our on-site optimisation packages to tailor specific pages of your website to the key-phrases you are looking to target. On-Site SEO is conducted at the outset of any work and includes, but is not exclusively limited to:

XML Sitemap reconfiguration for key-terms
Tailoring of HTML Sitemap
Content optimisation for relevant pages
Per Page Heading Tag optimisation
Bespoke robots.txt
URL extension structure reconfiguration
META Description optimisation
Bespoke Title Element setup
Bespoke Image and link setup (Alt text and Title optimisations)
RSS Feed reconfiguration
Addition of JQuery tab module for content enhancement

Link Building Campaign
Package 1
Package 2
Package 3
Package 4
Package 5
Package 6
Articles
5
30
-
-
100
100
Press Releases
5
30
-
-
-
-
Social Bookmarks
100
300
300
400
750
1000
Blog Submissions
10
40
50
100
250
500
Forum Posts
10
50
200
400
750
1000
Directory Submissions
50
300
1000
2000
2250
3000
Submission Reports
-
-
Yes
Yes
Yes
Yes
On-site Optimisations
-
-
-
Yes
Yes
Yes
Total Estimated Backlinks
150
400
700
1200
1500
3000

Bespoke Link Building Campaigns

Bespoke link building campaigns and keyword insurance are available upon request. Prices range from £1500-£300,000 please contact us for further details using our Online Marketing enquiry form

What determines Search Engine Rank?

Link Building Campaigns

Description of Terms

On-Page optimisation

This relates to the factors that can be found within the webpage in question, this includes visible aspects such as content, and the code behind the scenes.

Website Age and Authority

The age of a website has a significant effect on the rank it can maintain, where older sites are given preference. The authority of a website is predominately determined from the age of the website, and the age/popularity of the sites that link to it.

Registration and hosting data

Both the country the website is hosted, and the speed of the servers have an effect on the rank of a website. For this reason, and to serve the UK market, we use PCI DSS Compliant (link), high speed, UK servers.

Factors influenced by Link Building

Traffic and CTR Data

Traffic and Click Through Rate (CTR) have a nominal effect in Google's algorithm, this helps them determine and promote more of the major brands within the search engine and offers additional market stability worldwide.

Anchor Text of External Links

The keyword use within the anchor text (also known as the Link Label or Link Title) of a link to the particular page holds a great deal of importance in Google's eyes, as this indicates what information should be present within the page it is linking to.

Link Popularity

The total amount of links going into a page contributes greatly to a website rank, however, inbound links from known link farms, or link generation companies can sometimes have no-effect or even negatively impact. That's why here at Quantum we use the highest quality websites and sources to generate link popularity for our websites.

Social Graph Metrics

Social media has grown in leaps and bounds and is certainly one of the hottest areas of activity gaining traction in the SEO world. Twitter has already established itself this year within the link landscape, and now we find ever increasing sources within the online social media networks becoming indexed by Google, influencing a website's rank and authority.