|
|
Many companies who wish to trade online have a catalogue of products that can run into tens of thousands and it is not practical entering these individually or even attempting to update each individual product as prices, specification and availability changes which in some industries could be on a daily basis.
Products Feeds Save Money
This is where push and pull product feeds play apart in the ability to keep the running costs of a site to a minimum, for instance say employing two people who’s job it is to maintain the website, at £12,000 per annum each, that is a cost of £ 24,000 per annum before you factor in any other associated costs, sensible companies will have a support contract, other costs are Hosting, SSL certificates, verification memberships (McAfee Secure), Online advertising and so on. In real terms it could cost a site with 30,000 products in excess of £ 28,000 per annum. But with a product feed or feeds written that could reduce that annual cost by over £ 13,400 to only £ 14,600*.
Making a Product Feed Work
Obviously a simple cost saving is not necessarily the decision maker in the question should you have or take advantage of product feeds, there are questions to ask about the type of feed where it comes from, the quality of it and how can it be modified to maintain an optimised system all questions that can only be answered once the initial decision that a feed is the right thing to investigate further.
*= Figures used are for example purposes only, full quotations and comparisons can be produced if required.
|
|
